Trafalgar has partnered with Approach Guides to offer agents with free ready-to-share, co-branded content and their own personalised Trafalgar websites.
These tools, says the coach touring company, aim to help agents turn travel inspiration into ‘meaningful client conversations, qualified inquiries and bookings’.
“This new era for Trafalgar is about creating more opportunity — for travellers, for agents and for our business,” says TTC Tour Brands deputy ceo and chief sales officer Melissa DaSilva. “As we expand what Trafalgar represents, we want to give agents the confidence and marketing support to bring that story to their clients in a way that feels personal and relevant. Approach Guides helps us extend the power of the Trafalgar brand directly into the agent-client relationship.”
. . . Details
Trafalgar says it’s going beyond traditional industry marketing support and offering a marketing turnkey solution to agents. With the new platform agents can personalise Trafalgar’s marketing content and website pages with their own branding and contact information ‘in seconds’. They can then share them through e-mail, social media and direct client communications, ‘keeping the agent at the centre of every interaction while ensuring private inquiries come directly back to them’. “Trafalgar is changing that by making agent activation part of its growth strategy — ensuring its investment reaches beyond the brand’s own marketing channels and into the client relationships that ultimately drive sales,” says Approach Guides founder and cmo Jennifer Raezer.
. . . Webinar Thu
Trafalgar and Approach Guides are hosting a webinar on 05 Nov from 1200 to detail how agents can personalise and share content, generate client enquiries and make the most of the platform. Register HERE.
Consultants can personalise and share Trafalgar’s co-branded content and website experiences HERE.
