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Japan Tops Repeat Destination List

Tokyo is the Asian city with the most returning tourists, according to a new survey that shows Bangkok and Bali are also trending for repeat visitation.

BK Pixabay japan Nov 2026 Photo Credit Pixabay -Pexels
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Agoda’s Repeat Visitor Ranking lists the 10 Asian destinations that travellers are revisiting the most, based on bookings made during the first half of the year, although it shows some travellers are returning to these destinations multiple times a year.

Tokyo’s popularity is attributed to the fact the city has something new to offer each season, along with its hidden neighbourhoods and culinary scene.

Bangkok’s appeal can be credited to its wellness experiences and world-class dining, Agoda adds, while the desire to return to Bali is thought to be due to its beaches, spiritual retreats and ‘lush landscapes’.

. . . Top 10

South Korea’s Seoul and fellow Japanese destination Osaka round out the top five, while Vietnam’s Da Nang, Malaysia’s Kuala Lumpur and Johor Bahru, Japan’s Fukuoka, and Taiwan’s Taipei complete the top 10 list.

Andrew Smith, svp supply at Agoda, says the company is seeing travellers building relationships with their favourite cities.

“The shift with Tokyo’s rise to number one and destinations like Fukuoka and Da Nang gaining ground, show that travellers are finding new reasons to return, whether it’s seasonal attractions, undiscovered neighbourhoods, or simply great food.”

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