Visit West Hollywood has appointed La Collection to lead its Australasian travel trade representation as part of a push to deepening its investment in these markets, says chief sales officer Sean Keliiholokai.
Canuckiwi remains on board the destination’s public relations and media representation in the market.
Keliiholokai will lead the trade account alongside vp business development Jeanie Yom. La Collection’s co-founder and director of sales Craig Farrell (pictured) will oversee travel trade representation, education and sales initiatives, with a focus on growing awareness and sales within specific high-value travel trade segments in this region.
. . . Partnership
Visit West Hollywood president and ceo Tom Kiely says Farrell and the La Collection team bring the direct relationships, expertise and agency connections to keep West Hollywood front of mind with the advisors selling to exactly the travellers the tourism body want to reach.
“Together with Canuckiwi’s ongoing PR representation, La Collection’s appointment creates an integrated market approach that positions West Hollywood for continued growth across Australia and New Zealand,” says Kiely.
To explore West Hollywood’s travel trade initiatives, see HERE.
