Agents are optimistic when it comes to demand for luxury travel in 2027 and beyond, though value is playing an increasingly important role, shows the latest Virtuoso Luxe Report.
The study highlights a rise in ‘fancyflations’, or high-end travellers looking for destinations where their budget will go the furthest, and favouring places that deliver full-tilt luxury at a friendlier price. That mindset, says Virtuoso, is adding to the appeal of ‘alternative destinations’ such as Vietnam, Egypt and Albania. A focus on value has also meant a rise in multi-city trips, or ‘city-maxxing’, it adds.
Other notable trends include the rise of multi-generational travel to the top trend spot for 2027, followed by expedition. These two trends often combine, with multi-gen groups taking to the seas together, which Virtuoso labels ‘Gen-XYZ-peditions’.
All-inclusive experiences topped the ultraluxe travel experience list, followed by celebration travel.
Celebrating a milestone is the top for travel motivations, followed by the excitement of exploring a new destination and spending time with loved ones. Solo trends, health and wellness topped the in-demand experiences list, followed by guided tours and expedition cruising.
. . . Japan Top
The top destination for Aussie and Kiwi travellers was Japan.It was also the top global destination, followed by Italy and Greece.
The Land of the Rising Sun was top with solo travellers as well, followed by Italy and France. Japan was also third for family travel and fifth for cruising, while Tokyo and Kyoto held the top two city slots, with Barcelona third.
. . . Antarctica
Antarctica was the top adventure destination, followed by Sri Lanka and Vietnam. It topped the ‘destinations on the rise’ list, which included Vietnam and Egypt. Antarctica also won the crown for top cruise itinerary, ahead of the Mediterranean and Danube River. For families Fiji and Bali weJapan. Fiji was also top for honeymoons, ahead of the Maldives and Greece. See more HERE.
