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Kiwis On Air NZ

©Jakub Zerdzicki on Unsplash

New Zealanders still consider Air New Zealand a trustworthy brand, but the latest Kantar Corporate Reputation Index shows Kiwis are finding the company a little less fair.

The 2026 index ranks NZ in fifth place, down from third in 2025, sitting behind Toyota, Pak‘nSave, AA Insurance and TVNZ. While the carrier scored well for trust, in second overall, and responsibility where it was first overall, it didn’t do so well in the fairness category, not even featuring in the top 10 companies for this.

Lotto, New World, Southern Cross, Mitre 10 and Samsung wrapped up the top 10 overall. See the full rankings HERE.

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