Canal operator European Waterways says it continues to operate its full program of luxury hotel barge cruises, despite low water levels affecting some rivers in Europe, with only four vessels requiring slight itinerary adjustments.
The company operates a fleet of 18 hotel barges that accommodate between six and 20 guests, with most vessels 30m-38m long. In Scotland, Ireland, England and Italy sailings are unaffected and it says the majority of French itineraries, including the Canal du Midi, Champagne, Alsace and Brittany, are also operating as planned.
John Wood-Dow, co-founder and director, says the size of the vessels is one significant difference between river cruising and canal cruising. “The current low-water situation has affected a number of major European rivers, and that understandably creates the impression that all waterways are facing the same challenges.”
Most of Europe’s canals do not free-flow like rivers and are managed through reservoirs and other water-control systems, which can help provide greater stability during prolonged dry periods.
He says the company’s long experience of 50 years operating on Europe’s waterways, is particularly valuable when conditions change.
. . . More Awareness
The Kiwi market is growing for European Waterways, although it remains a relatively small part of overall business, says Wood-Dow. “The biggest challenge is probably awareness rather than a lack of interest,” he adds. “Once people understand the concept, however, there is a very strong proposition: small groups, luxury accommodation, excellent food and wine, personal service and the opportunity to explore Europe in a much more intimate way.”
Eurolynx’s David Franklin-Ross says hotel barge cruises are selling ‘surprisingly very well’ and says those on a hotel barge can switch off from the world and explore at a pace that feels personal.
. . . Insider Deals
There are also private and exclusive insider experiences on offer. These include sipping tea with a French countess in her private apartments in the 18th century Château de la Motte while gastronomy is also said to be a key attraction.
World Journeys says demand for Europe outside of main cities and peak seasons is growing, and barge cruising meets this market.
“It’s about getting out into scenic landscapes, smaller towns, and tranquil waterways with a more relaxed pace, but still plenty of history and culture.” Increased demand for slow travel is also said to be fuelling the demand, as Kiwis look for more authentic experiences like going to local markets, visiting a truffle farm, or just enjoying coffee in a village café, for example.
. . . Sell The Difference
For agents selling the product, Wood-Dow says the first thing is to explain that a hotel barge cruise is very different from a traditional river cruise.
The emphasis is on getting under the skin of a region. As such he says matching the itinerary to the client’s interests is probably the most important part of the sale.
Franklin-Ross adds that passengers must be able to socialise in a small group environment and have an appreciation for local gastronomy and culture.
As for where to go, the trio recommend destinations including France’s Burgundy, Champagne and Canal du Midi, as well as Scotland’s Caledonian Canal, all having proved popular in this market.
