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Harrison Optimistic About UAE

Greater times are ahead of us—that’s the message from His Highness Sheikh Saud bin Saqr Al Qasimi, the UAE Supreme Council Member and ruler of Ras Al Khaimad and his sentiments are being echoed by former Tourism Australia md Phillipa Harrison.

Phillipa Harrison

Harrison, who stepped into the role of ceo of Ras Al Khaimah Tourism Development Authority last year, says in a video on LinkedIn that the destination remains safe and stable, and is looking forward to fully restoring international visitation.

For travellers, she notes that the reality on the ground is one of absolute continuity. “Our public services and tourism facilities, including hotels, restaurants and attractions, are fully operational.”

She adds that the tourism sector in the UAE continues to show ‘remarkable resilience’, noting development projects are pushing ahead at full speed.

And while flight connectivity is not yet at normal levels, she adds that national airlines are scaling up operations. The tourism body is working ‘shoulder to shoulder’ with industry partners in the UAE to ensure the destination is ready to support guests, who Harrison says continue to arrive in growing numbers every day.

“For our trade partners and future visitors, this means a destination that is reliable, ready and scaled for long term growth.”

Harisson adds that Ras Al Khaimad and the wider UAE have always handled global disruptions with calm unity and confidence and even thrived through them. “Today we’re managing the challenges we face in the same spirit.”

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