Agents are being urged to start planning their Cruise Month promotions now, as Cruise Lines International Association releases the first stage of its Cruise Month Toolkit this week.
It features digital assets including logos, videos, digital banners, posters, customisable flyers and other marketing resources. There’s also a new series of social media tiles and a how-to video explaining to CLIA members about how to get involved and create their own Cruise Month initiatives. CLIA executive director in Australasia and Asia Joel Katz says the association will be rolling out more initiatives to help celebrate cruise holidays and the expertise of the CLIA member community.
These include a program of social media activity and digital advertising education opportunities including a new webinar series presented by CLIA cruise lines, and details of Cruise Month promotions.
. . . The Details
This year’s campaign will feature across Oct, with the banner #LoveCruise and the usual four weekly themes. Ocean cruising will be featured 04-10 Oct, river cruising is 11-17 Oct, expedition cruising will be featured 18-24 Oct, and luxury cruising 25-31 Oct.
See details and the Cruise Month Toolkit HERE.
