As the cruise sector continues to grow both globally and locally, Cruise Lines International Association (CLIA) is readying to launch its 2026 Cruise Month campaign for Oct—which includes a record number of trade webinars.
CLIA md Australasia Joel Katz says that this year’s on-line training series has been expanded from last year’s successful program.
“Our Cruise Month webinar program is designed to give travel agents the insight they need to engage their clients and inspire them to select their next cruise,” says Katz.
“Cruise Month is an opportunity to create a buzz around cruising and the summer sailing season, so the webinar program is a great way to gain up-to-date product knowledge and inspiration to share with clients.”
. . . Webinars
There are almost 40 webinars on offer during CLIA’s Cruise Month in Oct, across ocean cruising week (04-10 Oct), river cruising week (11-17 Oct), expedition cruise week (18-24 Oct) and the luxury cruising week (25-31 Oct).
The webinars are for CLIA members only, and will be available on-line each Tue, Wed, and Thu, at 1200, 1400, 1600 and 1800.
Each trade update will be presented by a different CLIA cruise line, offering an insight into their latest news as well as sales tips.
See the full schedule of webinars via CLIA’s Cruise Month page and the CLIA Member Hub.
. . . #LoveCruise
Under the banner #LoveCruise, this year’s Cruise Month campaign will include social media activity, digital advertising, education opportunities and other initiatives designed to boost the profile of cruising and direct consumers to their local CLIA consultant.
. . . Toolkit
Agents can download resources from the 2026 Cruise Month agent toolkit HERE.
