Brand USA has launched two new initiatives aimed to address misconceptions and inspire US travel, as the U.S. Travel Association’s IPW kicks off in Fort Lauderdale.
Brand USA president and ceo Fred Dixon (pictured at IPW) says the activity, an expansion of America the Beautiful, is an opportunity to further build traveller confidence and inspire greater visitation.
The first initiative is Get Facts. Get Going., which provides real time information on visa and entry policies, fees, and more.
It hopes to address a range of misperceptions circulating on social media and in international markets, with it to be continually updated, this including real-time content for agents delivered through Brand USA’s USA Discovery Program.
“Technological improvements including Mobile Passport Control and expanded Trusted Traveler programs like Global Entry are making the entry process more seamless than ever before,” Dixon says.
“We want to bring that reality to the forefront alongside our new resource, Get Facts. Get Going. so visitors can travel with confidence to the USA.”
. . . Originals
Initiative two is American Originals, a new content and storytelling series that Dixon says features the people, places, and traditions that have influenced the world and are unique to the USA.
“American Originals highlights trends like set-jetting, culinary travel, live entertainment, and more, and kicks off with spotlights on Monument Valley, Memphis, Texas, and New York City,” says Dixon.
The expanded platform goes live as the US annual tourism showcase IPW opens in Fort Lauderdale, and as the US readies to host significant major events from next month, including the FIFA World Cup, America’s 250th anniversary, and the Route 66 Centennial.
“We want international visitors to know that we are open for business and warmly welcome them,” adds Dixon. See more HERE.
