Launching in Australasia Monaco, Everything At Once is the new international campaign from Visit Monaco.
The campaign is designed to strengthen awareness and desirability among leisure travellers. Monaco Tourism and Convention Authority director Guy Antognelli says Monaco embodies a unique destination.
“Through this campaign, we reaffirm our distinctiveness and our ability to offer, in a single place, an unparalleled richness of emotions and moments; a destination where every instant matters, and where everything truly happens at once.”
At the same time the NTO’s director ANZ Alison Roberts Brown says the destination resonates with Australasian travellers due to its diverse range of high-quality experiences.
“This new campaign is a playful expression of Monaco owning its unique positioning, bringing that promise to life in a compelling way and reinforcing its appeal as a must-visit European destination.”
The campaign highlights major sporting events, dining, cultural experiences, wellness escapes, vibrant nightlife and relaxing moments by the sea.
It uses six visuals and a destination video and is supported by a digital strategy deployed across social media, institutional and partner websites and will be complemented by targeted media placements. See more HERE, and the video HERE.
