Tourism Solomons is launching a global brand refresh called ‘Hapi Isles—Real, Rare, Raw,’ designed to highlight the destination’s authenticity, adventure and culture.
The term Hapi Isles has been a nick name for the destination since the 1960s, and the new campaign is intended to capture the destination’s ‘true character’. Tourism Solomons ceo Andrew Nihopara says the campaign aims to build a clear understanding of what makes the Solomon Islands distinct.
“For the first time, we have been able to distil the very essence of our Hapi Isles into a brand promise that captures exactly what today’s experience-seeking traveller is searching for: a place that remains genuinely real, remarkably rare and wonderfully raw.”
The new brand will showcase experiences ‘that remain increasingly difficult to find anywhere else in the world’, such as its world-class diving on WWII wrecks and pristine coral reefs, uncrowded surf breaks, eco-trekking through ancient rainforests and a centuries-old living culture across the nation’s 992-island archipelago.
“As travellers increasingly seek meaningful connections and authentic experiences over convenience and commercialisation, the Solomon Islands is uniquely positioned to welcome those in search of something very real,” says Nihopara.
The initiative will be rolled out in coming months, and includes a new logo (above) and collateral. Get a sneak peek HERE.
