Contiki is entering its wander era as the company launches the biggest transformation in the brand’s history.
Armed with a new positioning statement, GO WANDER, the ‘new’ look (with retro vibes) encompasses new trips, travel experiences, and pricing, as well as reimagined digital experiences and an entertainment-led launch platform.
“GO WANDER is a reinvention of Contiki, inspired by the pioneering spirit that’s been part of our story from the start and reimagined for a new generation of young travellers,” says Toni Ambler TTC’s md Oceania and chief customer officer Contiki. “With 76 new or reimagined trips, eight new travel worlds built around personal interests, and more ways to travel, we’re giving young people the freedom and choice to explore the world on their own terms.” Ambler continues.
For today’s youth travellers travel is no longer just a rite of passage, it’s an always-on part of their lives. In response, she says the latest evolution of the Contiki product includes a new customer experience focused on delivering greater flexibility, personalisation and value, while still bringing young people together through travel.
. . . Eight Worlds
There are now eight new experience-led Contiki Travel Worlds (tour types). They are the experience-focused Local, Outdoors, budget-conscious Lite, and Originals trips while Highlights focuses on bucket list experiences. There’s also Festivals, Islands (tropical escapes) and Luxe.
The new portfolio includes itineraries across Asia, Africa and the Americas, and new destinations including Fiji and the Maldives.
. . . Campaign
Contiki has launched a global GO WANDER campaign which it says blurs the borders of off-line and digital media to reach and convert young travellers. This includes On Contiki, a micro-drama series set in Costa Rica, following four travellers through friendship, adventure and self-discovery. See more HERE.
