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AA’s Auto Seat Feature Unveiled

A new AI-powered feature in the American Airlines app lets its eligible frequent flyers select the seat characteristics they want as they complete their booking.

gbsept26 American Airlines' new 777 suite (supplied by AA)
© American Airlines

The feature then automatically moves them when a matching seat becomes available.

The airline says that it won’t move customers into a higher-priced seat, even if one becomes available within their criteria, to avoid additional charges.

Instead of checking the seat map many times before a trip, members can choose preferences such as a window, aisle or middle seat and let the app do the work.

The new seat-monitoring feature is available up to 24 hours before departure for AAdvantage members travelling on single-passenger reservations with an assigned seat.

Then if an eligible seat matching those preferences becomes available, the AA app automatically updates the reservation and notifies the customer.

. . . Tech Program

The new feature grew from AA’s ADEPT program, designed to recruit and develop early-career technology talent. By reducing routine monitoring and simplifying a common travel decision, the airline’s newest feature helps customers spend less time managing trip details and more time focused on the journey, says the carrier.

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